DISCOVERY & SCOPING
UX / UID
SOLUTION ARCHITECTURE
.NET DEVELOPMENT
BACK-END DEVELOPMENT
IMPLEMENTATION / INSTALLATION
PROJECT MANAGEMENT
Screens
The District Group was engaged by the Australian National Maritime Museum to design and deliver their new foyer screens and content presentation platform to support and reinforce the experiential nature of the Museum’s programs and activities. To that end, it was essential that the content be engaging, immersive and entertaining – and should bring the Museum experiences to life for their target audience of Families. A core objective was to promote the interactive nature of the events and attractions, as well as reflect and promote the then recently launched MUSEAUM brand identity and website look and feel.
Website
Following the successful implementation of the screens, the District Group was invited to design the new ANMM website. It was designed on the premise that an immersive online experience, sea.museum is more than a website – it’s a curated virtual space.
Screens
The strategy behind the screens was to present tactical, targeted content, based on the numbers / length of queue. FOH staff would then be able to gauge whether the queue is ‘short’ / ‘medium’ / ‘long’ and activate this via the control on the screen dashboard which alters the content feed. So, the longer the queue, the more frequent the display of ‘entertaining’ and/or promotional content. The intended outcomes were improving the visitor experience (and distract from queuing time) and maximise the opportunity to crossor up-sell to a captive audience.
Website
Presenting a depth of content to a diverse demographic, it’s driven by a sense of exploration: encouraging users to dive deep as they discover the vast wealth of content available. Powered by Sitecore, it not only looks stunning – it’s also a top performer.
Australian National Maritime Museum
